Advent praised for Olympic PR coverage

Advent secured the best Olympic handover celebrations coverage outside of London, according to organisation behind London 2012.

The London Organising Committee for the Olympic Games (LOCOG) was delighted with the coverage of Coventry and Warwickshire’s Beijing to London 2012 handover, which generated more than £100,000 worth of publicity.

Camera crews both from BBC Midlands Today and Central News reported on, highlighting the great turnout of support in University Square, in Coventry city centre.

BBC Coventry & Warwickshire covered the celebrations for its radio listeners, while full page coverage was achieved in regional press including the Coventry Telegraph and the Observer Standard Series.

The handover event was organised by Coventry and Warwickshire Partnership for the 2012 Games and included a parade by past Olympians and future hopefuls.

The Coventry and Warwickshire Partnership for the 2012 Games described the event to as a great success.

Tom Clift, opportunities co-ordinator, said: “We believe that the positive reaction to the event is a glowing endorsement of what Coventry and Warwickshire can offer the 2012 Games.

“The coverage of the handover celebrations in Coventry and Warwickshire has been first class as Advent Communications has achieved publicity worth in excess of £100,000.

“It has generated much interest, excitement and enthusiasm in the region, as we now begin our four year Olympiad leading to London and the 2012 Olympic and Paralympic Games.”