OUR WORK

The £113 million Ricoh Arena in Coventry includes state-of-the-art conference, banqueting and exhibition facilities, the boutique 71 Rooms & Silk Suites hotel, Singers Bar and Bistro, the UK's largest casino the Isle and the Arena Health and Fitness club. It is also the home of Coventry City Football Club.

Advent played an instrumental role in helping The Ricoh Arena to get the go-ahead. Since then, from attracting 4,000 people to the gas tower explosion in 2002 to promoting the 40,000 sell-out Bon Jovi, Rod Stewart and Red Hot Chili Peppers concerts, Advent has been at the heart of The Ricoh Arena's media coverage and promotions.

Daniel Gidney, chief executive of The Ricoh Arena, said: "With a perfect blend of both extensive sports journalism and corporate PR message management, Advent has been an excellent partner for the Ricoh Arena. As a relatively new business, developing and communicating our messages to our key target markets has been fundamental to our award winning success so far."

"Advent have provided a one stop shop for us, supporting our corporate communication and also handling liaison and organisation for interviews/photography etc without fuss. Outsourcing our design and print has also removed a significant headache and Advent have learned quickly what kind of marketing animal we are and responded exceptionally well with innovative and creative artwork and competitive print costs."

"An agency with great local support but a national reach, I would strongly recommend Advent for their professionalism, responsiveness and creativity but overall exceptional value for money and over delivery via expert management of our expectations."

http://www.ricoharena.com