Advent Communications has helped one of the UK’s biggest developers gain front page coverage for its exciting £160 million new landmark office development.

British Land submitted its planning application for a 35-storey building for the heart of Birmingham city centre. Advent Communications hit the headlines in the trade press as well as on the front page of the Birmingham Post.

The building has been designed by award winning architects Hamiltons and it could generate around 2,500 jobs, and help attract more global and international companies to the city.

The proposed development will be on the corner of Colmore Row and Newhall Street. The scheme encompasses 285,000 sq ft of the highest quality office space, ground floor retail accommodation and possibly a roof top restaurant.

Robert Samuel, Director of British Land, said: “We believe we have designed not only a landmark building, but also one that will bring real and tangible benefits to Birmingham city centre and to its business community.

“The design will play a vital role in maintaining the vibrancy and reputation of the city’s business district and we are very excited about the scheme.

“The present building is simply no longer commercially viable – which is why it has been empty for so long – and we think it is vital that the city, with its recently launched ‘Big City Plan’ is able to offer to expanding companies, as well as to those looking to relocate here, the quality of office space they need.

“The building will incorporate a range of sustainable measures, and will provide a 30 per cent overall reduction in energy use compared with current standards.”

Subject to planning, demolition could start this year, with the building available in 2001.

Nick Williams, a director of office leasing at Savills who will market the build, said: “This is the very heart of the city’s commercial quarter and demands a building of this stature and quality.

“The scheme will not only attract existing city occupiers but it will also enhance the city’s UK offer which is essential if Birmingham is to continue to progress as a very serious business player.”